LED TV – Don’t Be Fooled, Understand the Technology First

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Thinking of buying an LED TV, well….Stop! Before you spend in excess of $1500, you need to cut through the jargon and hype to truly understand the technology that you’re actually spending your hard earned money on. TV manufacturers and the media are very good at convincing us that the latest products incorporate the most cutting edge technology and are a must have. Lets get real here, to the average consumer most of this jargon is just down right confusing.

A new range of LED TVs that have hit the market with a big buzz. Samsung have crept through the backdoor and have released the 7000 series range boasting LED technology.

That’s great…but what is this LED technology thats being boasted?

Current LED TVs – The Truth The term ‘LED’ stands for Light Emitting Diode and as you may well know LEDs are used in many of our devices at present, however in terms of the current line of LED TVs, the actual LEDs are used for the backlight of the TV ONLY and not the TV display themselves. If you consider that current TV technology uses CCFL (Cold Cathode Fluorecent Lamps), there is no doubt that an LED backlight is a more efficient form of backlight.

However, the important point here is that the LED television’s display is actually LCD (Liquid Crystal Display), it is the backlight only that is made up of LEDs. So there are two major technologies at use here; LCD for the display and LED for the backlight. In essence a more advanced form of LCD TV.

When you compare this technology to a true LED display TV. Displays such as OLED (Organic Light Emitting Diode) will self illuminate, utilizing an internal thin layer of LED for its display only.

The fact that the ‘LED TV’ term has been used to describe a type of LCD TV is a cunning move on Samsungs part, but genius in terms of marketing, since it capitalises on the current buzz in the TV market of true LED display TVs such as Sony’s XEL-1 OLED TV.

LCD TVs with LED Backlights – The Improvements Now that we’ve established that this is LCD TV with an LED backlight, lets look at how this new range of TV improves on current TV technology such as plasma and standard LCD in 3 key areas:

1. Picture Quality Quite simply, the picture quality has been improved over standard LCD and Plasma, because the range of colours have increased. The utilization of Light Emitting Diodes as a light source instead of traditional lamps provides a higher contrast ratio because the LED produces blacker blacks and whiter whites, this is the key to achieving quality images on screen.

2. Environment LED Technology consumes less power than current backlight TV technology, making a saving on your energy bills.

3. Slimmer Models. Since no provision for a conventional light source is required, LED TVs can be made ultra thin, this makes for a thin, sleek, more attractive model.

Decisions, Decisions If you are in the market for a TV now and want a picture quality in advance of current standard LCD and Plasma ranges on the market, then you cannot go far wrong with an LED TV.

However, if you are in no hurray to purchase a television at this present time and require a TV with technology that will keep it at the forefront of cutting edge, in terms of LED technology, OLED TV is the real deal. Laser TV is another option to explore.

Both are emerging technologies and require patience as they find their place in the market with the correct size screens for your home. These TVs may also require you to dig a little deeper into your bank balance.

The moral of the story is to understand the technology behind the product in great detail before you part with your money, the choice is yours.

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Digital TV Antenna Basics

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You may laugh and say that TV antennas are a leftover from a forgotten time. With your 500 channel satellite package or your 14 premium cable movie channels, you’d be right to scoff. Until you get your bill. Many viewers are embracing digital TV antennas to get the same audio quality and stellar that you pay big bucks for; all for free. There are several advantages to OTA (over-the air) reception and I’ll discuss those along with how to choose the best antenna for HDTV in your area.

Broadcast HDTV channels are the best of the best

The digital television transition is bringing with it solutions to the 2 most annoying troubles of analog broadcasting; snow and picture ghosting. Digital TV channels allow for a crisp, ghost-free picture and clear sound. All local content is not yet broadcast in HDTV, so it’s typical for stations to broadcast their digital TV channels in standard definition during the day and switch to a full widescreen HDTV broadcast during the “prime time” hours.

If you’ve never experienced what a digital TV antenna can do for you, here are a few reasons to consider one:

  • Over-the-air (OTA) digital TV channels are free. With the exception of the costs you incur for your antenna, receiving digital stations with an HDTV antenna is free.
  • You get access to all your local channels. Many satellite and cable companies will not carry all of the local stations in your area. On many systems, you have access to some of your local stations in exchange for an extra monthly fee.
  • Free access to out of town stations. It’s possible that with the right equipment you can receive out of town stations and often be able to catch sporting events that are “blacked out” in your area.
  • Local digital TV channels are everywhere. Although the largest concentration of digital TV stations are in metropolitan areas, 90% of US viewers can easily get 6 or more digital TV channels.
  • OTA reception has the best picture quality. While your satellite or cable company may offer 500 channels, this comes with a price. They use data compression techniques that lower the audio and image quality of your broadcast often adding distortion or artifacts.

Of course in addition to your HDTV antenna, you will also need some sort of HDTV tuner to receive these digital TV channels, more often than not on newer TVs this ability is already built in. If you have an “integrated” HDTV, or it mentions an ATSC tuner, you are ready to rock. Also, if you currently subscribe to an HDTV package from DISH or DIRECTV, your receiver almost certainly includes an over-the-air HDTV tuner.

Finding your OTA digital TV channels

One of the best ways to find specific digital TV information for your address is the AntennaWeb.org website. You simply put in your address and it will return a list of the digital stations in your area. It allows you to look at both analog and digital TV stations in your area, or you can filter it to show digital broadcasts only. Since many stations broadcast from the same area, they will be clustered together on your results page. Now that you know what digital TV channels are available in your area, it’s time to pick your antenna.

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India’s Influential News Media

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Indian press has such a deep influence over the lives of people that the Indians trust their media more than their government in terms of news authenticity. A survey shows that the most preferred medium of news in India is television (about 37 per cent), followed closely by newspapers (at 36 per cent). Then comes radio at 7 per cent and news magazines at 4 per cent. Thus, media training is a must to handle the Indian limelight.

Surprisingly, Indians trust local newspapers, television, and radio more than news websites and blogs. So the pressure is on for Indian reporters to produce engaging news stories every hour.

The Most Prominent Newspapers Of India

In most of the Indian households, the day starts with a morning cup of tea, along with a newspaper. They are an integral part of the lives of Indians.

In a survey of Indian newspapers, the Hindustan Times (www.hindustantimes.com), published from Delhi, came up as the largest circulated single edition daily with 1,175,339 copies followed by the Ananda Bazar Patrika, published from Kolkata with 1,130,167 copies. The Times of India, published from New Delhi and printed at New Delhi and Sahibabad came third with 1,102,772 copies. The Times of India, the most read English daily in India (www.timesofindia.com), having eight editions with a combined circulation of 2,771,669 copies, came first among multi-edition dailies.

The Dainik Jagran (www.jagran.com) in Hindi having 15 editions, claiming a combined circulation of 2,483,432 copies stood second. Dainik Bhaskar http://www.bhaskar.com (Hindi) with 16 editions and a combined circulation of 1,901,384 copies, occupied the third position. The Economic Times, Financial Daily (www.economictimes.com) sells 400,000 copies. The Economic Times is the most preferred daily reaches by the business population.

India’s Most Influential Magazines

Business Standard (www.business-standard.com), Business World (www.businessworld.in), and India Today (www.indiatoday.com) have a strong grip over the Indian audience. They touch the lives of the Indian public with their accurate reporting and leave room for the reader’s views on current issues.

The Most Popular TV Shows Of India

Aaj Tak (www.aajtak.com) currently dominates the Indian media. It is the most preferred and trusted news channel among the Indian audience. Then comes DD TV, followed by Sun TV, Star news, NDTV, AIR, Zee news, and BBC.

The Indian media has captured the interest of Indian audiences by its various TV shows featuring famous personalities from diversified fields, shows on lifestyle, and other entertainment topics, including serious shows airing people’s views, problems, and controversies. Shows like the Big Fight, Seedhi Baat, Special Correspondent, National Reporter, and others have rocked the newsrooms of India. The latest rage is crime shows and those discussing the law and order problems of cities.

A majority of the Indian people trusts the media seeing them as credible news providers, believing that the media brings them closer to the freedom of speech and their own culture. They feel that they can voice their opinions through the media. However, many viewers find a substantial amount of western influence in Indian media.

Indian media has reached the pinnacle of performance and will continue to reach new heights. Hence, it becomes all the more important for you to take media training and develop a healthy relation with the Indian media.

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Agricultural Biotechnology International Conference Kicks Off in Australia

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A major international conference on agricultural biotechnology starts in Melbourne, Australia, today (August 6, 2006).The Agricultural Biotech International Conference (ABIC) brings together representatives of biotech companies, agricultural researchers and policy makers from across the world.

The theme of this conference is Unlocking the Potential of Agricultural Biotechnology. Some of the topics to be discussed include:

* Importance of biotechnology in meeting global food requirements.

* Application of agricultural biotechnology in biomedicine.

* Commercialization of innovative biotechnology.

* Practical applications of genomics to cereal crops.

* Using biotechnology to protect and enhance food supply.

* Biotechnology in developing countries.

Unlocking the potential of agricultural biotechnology is an issue that has been with us since the commercialization of the first genetically modified crop a decade ago. Developed countries, notably the U.S. and Canada, appreciate that agricultural biotechnology has been a prime mover of their economies. They have massively invested in it, effectively eclipsing the so-called conventional agriculture. The gains have been innumerable.

Farmers in these countries have almost doubled their income from cultivating genetically modified crops, that are usually high yielding and pest resistant.

In developing countries, the picture is different. Agricultural biotechnology remains a contested issue. Many developing countries would not embrace because of their distrust for the developed countries. Others have been fed with lies that agricultural biotechnology, and in particular Genetically Modified Organisms (GMOs), pose danger to the environment and the health of consumers.

Positive attributes of agricultural biotechnology must be played out at the Melbourne meeting for all to listen.

It’s encouraging that delegates from developing countries such as Prof. Jennifer Thomson (South Africa), Dr. Jagadish Mittur (India), and Dr. Rangsun Parnpai (Thailand) are attending this conference. They have a chance to learn firsthand how agricultural biotechnology has revolutionized the economies of such countries as the U.S., Canada, New Zealand, and Australia. These delegates must explore how their countries can similarly benefit from agricultural biotechnology.

Since this is a gathering of experts in agricultural biotechnology, it’s expected that there will a productive debate on the potential of agricultural biotechnology. Delegates should conduct their deliberations with developing countries in mind. It’s here where agricultural biotechnology is in dire need.

Developing countries delegates are encouraged to view this conference as a window of opportunity to learn from as many experts as possible on the potential of agricultural biotechnology.

Once the curtains of this conference fall, delegates from developing countries must ensure that they share the lessons learnt with policy makers, scientists and farmers in their respective countries.

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7 Questions To Ask Yourself Before Starting A Social Media Campaign

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Starting a social media campaign for your business is like entering into a relationship. For it to succeed over the long term you must be committed to it and have realistic expectations as to what you’ll get out of it.

Current statistics show that that 73% of Twitter registrants have posted fewer than 10 messages and one third have posted none at all.

The majority of Facebook fan pages give visitors no incentive to “like” the page. As well, they rarely develop ongoing communication campaigns catered to their fans.

These trends are a clear indication that both people and businesses are participating in social media with either no plan, no goals, or no idea why.

So before you make your first tweet, create a Facebook fan page, or start searching for Linked In connections, ask yourself these questions. The answers may help you better focus your time, resources, and better understand how to include social media into your company’s marketing program.

Why do I want to participate in social media?

With social media “experts” declaring that any business not tweeting or without a Facebook fan page is losing business to competitors, many entrepreneurs feel compelled to participate out of fear. This just leads to frustration when time and money is spent on setting up accounts and custom pages, only to not see any measurable results. The fact is that social media is like any other marketing tool and may not be right for every business. Even so, it must still be used effectively, perhaps as part of a bigger campaign, for any benefits to be seen.

Do I have the time and resources?

Unlike conventional marketing such as ads in a newspaper, direct mail, or even a web site, social media requires continuous attention. Depending on your business, this could range from a few minutes a day to over an hour. Do you have the time, desire and patience to make regular and relevant tweets or update your Facebook page? And while you could have a staff member or virtual assistant do this for you, that means allocating resources and money that you may or may not be able to afford, or could better be used elsewhere.

Can I continuously come up with great content?

Unlike a blog where you can post content on your own schedule, making social media work means posting interesting and relevant content on an ongoing basis. Depending on which guru you listen to, this can mean a few tweets a day to more than 10 per hour. Can you keep up this pace? And do you really have enough to say? Even sharing a mix of personal anecdotes, relevant links, retweets, and business information can only go so far before you start getting mentally exhausted – and frustrated.

What are my goals?

Unless you’re involved in social media for purely social purposes, it’s likely that you are hoping to get some form of financial return out of it. The goals of attracting more clients and more sales is what drives most businesses to social media in the first place. So let’s be realistic – from a business perspective, followers, friends, fans and connections are really nothing more than lists. And if the names on those lists are not the kinds of clients you would like to attract, then you may be preaching to the wrong crowd. The best thing to do is decide what your goals are from the start. For many businesses, clients can come from any geographic area or be any demographic, so social media may be ideal. Think about if you’re trying to create awareness for your company, product, or just you

What are my alternatives?

Social media is just one of hundreds of ways to reach people. Depending on your goals you may find some old fashioned methods produce better results with less resources. Trade shows, direct mail, email, seminars, networking events, newspaper ads, or publicity stunts can still garner the kinds of result you may be looking for. Many companies have successfully used social media to build word-of-mouth “momentum” that originally started from a conventional marketing campaign. Remember the old spice guy? That campaign started as just a television commercial and went on to become the most successful social media campaign ever.

Do people really care?

The open forum concept of Twitter, Facebook and Linked In groups allows for huge numbers of people to talk about common interests. But let’s be honest here. Is your business worthy of discussion? A client of mine who is a self employed dental hygienist was disappointed when her tweets and Facebook postings garnered little response. While they were quality posts, it seemed teeth cleaning was just not a big draw for online discussion. It can be tough to hear, but sometimes the world does not share your passion about your product or service.

How do I measure success?

While many web designers and consultants will point to Google Analytics when asked about return on investment, the fact is that ROI can only be measured in dollars and cents. Your time and resources are worth something, so you must put a value to them and factor that in when developing your social media campaign. If you make $80.00 an hour doing what your core service is, then investing 10 hours in social media will cost you $800.00. If you don’t make that money back in a reasonable period of time, then you will have a negative return. Factor in other costs such as a graphic designer or marketing consultant, and your costs will be even higher. Success should be defined by a set of criteria before you begin your campaign – social media or otherwise.

Think of social media as just one tool in your marketing toolbox. And the most effective marketing campaigns come from knowing what tools to use and when to use them, either alone or in combination.

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