Publicity And Media Solutions

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When you think of giving a site or product exposure, people immediately think of advertising in say – The local papers, yellow pages, TV, Radio Ads, Fliers and all other sorts of advertising media. Publicity is none of the above. Advertising is Advertising and Publicity is Publicity. The way to describe Publicity is that it is usually done by writing a story or a description of something funny that happened on the way home or some topical event. This story usually involves you – but it also involves mentioning your business, giving your Name, Email, website address and anything else you wish to put into the article. This article or story is then submitted to your local newspaper editor, the local radio station, free newspapers and any other media looking for a good story to fill up their paper so that they don’t have to go looking for news.

Depending on how well the article is written as to how willing the media will be to accept your article. You may have also taken some photos or videos of the event you saw which you can admit as well. If you have written a story of your new restaurant make it credible, detail what type of food you are going to be serving, giving them an idea of what will be on the menu, what type of service they can expect and whether it is licensed or not. Also mention any successful restaurants, cafes or any eateries that you have been connected with. Mention how experienced your staff is and where they worked before. Mention how the food will be cooked and what garnishing and extras you will be serving with your meals.

All this is to encourage the reader to come and sample all your restaurant has to offer, and if the customer is hungry and eager – whatever you do don’t disappoint them. Publicity for other businesses roughly follows the same formula. You mention your Qualification, your staffs qualifications, how the establishment is set up and of courses tell them the address of your business so that they can find it. Putting a large address number at the front of your building if practical makes it much easier for you to be found. You do want people driving up and down and giving up when they can’t find it. Also if it is practical you should have a large sign and several smaller ones so that customers can see where you are whichever direction they are coming from.

If you want to put a story on TV for free or paid TV naturally you have to try and do it yourself which is usually fine if you are putting a video on YouTube or Google Video or one of the other video sites. If you want to put a small story on TV on some of the cable channels you can do it yourself, but on regular TV, you want to come across as semi professional and not a backyard, fly by night experience. There are a lot of Media professionals that are quite competitive price-wise, even compared to newspapers.

Someone once said “All Publicity Is Good Publicity”. Why do you think people throw TV, s out of hotel windows, get married for 24 hours, spend $3million on their wedding. That is because the publicity that comes from such events, makes people famous, saves careers, gets full front page, prime time TV exposure, publicity which you can not buy. It is a great way to keep people in the foreground and have people talking about them. Odd Strange and Eccentric people sell newspapers and TV time.

People who are loved by some and hated by others are a very salable item, with managers lining up to sign them up no matter what they are famous for. Therefore your business must try to find something about it that people will talk about!

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The Best Advice About Options I’ve Ever Written

How to Qualify for Student Loan Forgiveness

There are people who qualify for student loan forgiveness programs but it is not easy to determine if you are qualified or not. There are different forgiveness programs, but it needs time and effort to find out which program applies to your particular situation. Some highly advertised programs can get you qualified for a partial loan forgiveness if you have earned a degree and are already employed. If you have finished your education you can qualify for the other forgiveness options.

Student loan forgiveness relief is provided by different government programs. Teachers and some other public service workers are able to participate in a loan forgiveness program. There are some requirements though to qualify for these programs. Applying for a loan forgiveness programs is best to be done with a loan specialist for you to better understand everything that pertains to it.

Teachers who have Stafford and/or Perkins loans and teach in low-income areas qualify for forgiveness programs. There are school qualification is order to be forgiven of your entire Perkins loans. Some teacher can get forgiveness up to five hundred dollars while those who have Stafford loan debts can have up to seventeen thousand five hundred. Qualifying for these loan forgiveness programs is one big help to you so you should be thankful for this.

There are also student loan relief forgiveness programs for the Army, Navy, Air Force and National Guard. Military people can qualify for loan forgiveness programs depending on the rank achieved. You can simply go to the preferred branch and inquire about the requirements to receive the loan forgiveness.

Any one can qualify for the income based repayment plans. You discretionary income is determined and the program then adjusts monthly loan payments. Discretionary income is determine by subtracting the cost of living expenses from your net monthly income. In your monthly student loan payment, no more the fifteen percent of the discretionary income will be calculated. In other circumstances it is possible for a person to qualify for a zero payment. Based on your current finances, your monthly payments are recalculated each year. You can be completely forgiven of your remaining balance if you have been making monthly payments for the last twenty five years.

Public service loan forgiveness programs are available for public servants who have borrowed money from the William D Ford Direct Loan program. There are requirements for complete debt forgiveness and these are employment in a public or non-profit job sector and must have made 120 qualified payments.

There are some great opportunities that the government offers for graduates to save on their student debt. The IRS will collect taxes for the amount of loan that was forgiven.

Source: http://selfhelparchive.com/quick-guide-dealing-student-debt/

22 Tips on What to Wear For a TV Interview

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Recently one of my author clients was featured on FOX News Boston. Before he was interviewed on camera he was nervous but was able to recall the media training that we put him through a few weeks earlier. That, along with a pep talk, and he was good to go.

What about YOU? Are you ready to be interviewed by local or national TV? If you’ve not had media training, believe me it’s too late once you get the call. You may have to get in a car or on a plane within an hour’s notice. It’s too late to get the training then. That’s why you need to be prepared before you get the call.

My experience as a publicist has convinced me that one of the greatest concerns about being interviewed on television is what to wear. For radio or newspaper interviews, fashion doesn’t matter but how you appear is critical for TV. When my clients agree to media coaching, my first choice for them to work with is TJ Walker, CEO of Media Training Worldwide.

TJ Walker is one of the leading authorities on media training in the world. With more than 20 years of media training experience, Walker has trained thousands of CEOs, authors, and experts, including leading government officials in the United States, European Prime Ministers, and African diplomats.

Here’s a quick list of “What to Wear and Not Wear!” that TJ Walker and other media coaches have developed that I share with you now so you can look terrific for your TV interview.

1. Don’t wear white, black or red. White glows and becomes the most noticeable thing on the TV screen. Black is too harsh and can suck up all the light. Reds “bleed” on camera and are distracting.

2. Pastel shirts work well on TV.

3. The safest color on TV is blue.

4. Don’t wear dangly earrings. They distract.

5. Remove jewelry that moves, makes noise, or could hit your microphone.

6. Be wrinkle-free.

7. Don’t wear stripes, herringbone, small intricate designs, or flashy jewelry. They are hard for a TV camera to pick up on.

8. Don’t wear checks.

9. Dress in a simple, boring manner, unless you are a fashion designer.

10. TV viewers should focus on your face and what you say, not your clothes.

11. Men should have about an inch of their shirt cuff showing.

12. Avoid light colored pants.

13. Wear over-the-calf socks so your skin doesn’t show if you cross your legs.

14. Don’t wear more than one ring per hand.

15. Women shouldn’t wear short skirts if you want people to focus on your message.

16. If you wear a dark shirt, dark suit, and dark tie, you will look like you are auditioning to be a hit man on the “Sopranos.”

17. Vests look stuffy on TV.

18. Don’t wear stripes. They dance around on the screen and are distracting.

19. Avoid hair products that add shine.

20. No visible logos or companies or brands, except for your own company logo.

21. People shouldn’t judge you by your appearance, but they will.

22. If you do or wear anything distracting on TV, people will remember that and nothing you say.

Clothes are the major factor in controlling how you appear to viewers. While appearance is critical for success on television you also must be concerned about the words that come out of your mouth, the knowledge you display, and the self-confidence you demonstrate. Media coaches like TJ Walker and marketing experts like myself will make sure you are fully prepared for your big day!

The bottom line: RELAX, you’ll do fine. The butterflies you’re feeling are what will drive you to do your best! Remember, it’s not like they are going to ask you the square root of 656! They’re asking you about your book, your company, your story which you obviously know. Just follow these helpful tips, talk things over with your publicist and you’ll look as good as you sound.

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Is the Long Island Medium SCRIPTED? Caution! What You Must Know About Psychics on TV

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How accurate are the readings on the Long Island Medium? Do they truly reflect the reality of the readings done, or are they edited to look or appear better than they really are? And are ANY of the TV programs that feature live mediums a good way of gauging how accurate they truly are….or do you need to go and see the psychic in person to know for sure? In this article we take a closer look at both the Long Island Medium TV show, and the truth about how many psychic TV programs (and other reality shows) are produced for the masses. Curious to know more? Continue reading as we take a closer look below!

But first… understand this to be true, because it is:

The psychic featured on the show, Theresa Caputo, has had a long history of offering some amazing readings in some pretty public places, WELL before she became well known, famous and a household name based on the TV show. As a matter of fact, as someone who publishes lots of information in the psychic “space”, I heard her on the radio many times when she was a relative unknown Long Island psychic medium, and her live appearances on the “Forever Family Foundations” website (a non profit organization that offers help to grieving families who have lost a loved one) always intrigued me as as result of her accuracy.

So she had already demonstrated a level of psychic ability beyond the average, even for professional mediums, and this certainly contributed to her appeal and rapid growth in psychic stature and popularity.

Next, understand THIS to be true as well… because it is!

TV is a very difficult medium (no pun intended!) to judge when it comes to “reality” of any kind. You have to remember that the people who push and publish these programs are about the 3 critical bottom line metrics for successful television – viewers, advertisers and dollars. They aren’t interested in how accurate (or honest) the readings are, nor are they concerned if editing the readings Ms. Caputo offers are done in a way that satisfies psychic believers OR skeptics.

They want viewers, plain and simple. And it’s NO secret that the more “unbelievably impressive” the readings are, the more viewers will tune in. So my feeling is always to watch these sorts of shows with a little bit of a skeptical eye, simply because unless you see an entire reading in an unedited fashion, it’s difficult to really judge how accurate it really was.

(I certainly don’t believe anyone “cheats” in any deliberate way, but to omit “misses” and only include the “hits” would certainly be something I’d expect, just because it makes for better TV)

Speaking with John Edward a while back in a small group setting…

He said the real reason he wouldn’t go back on TV when asked, was that he did NOT want to do a “reality based” show on his life, and simply wanted to give readings for an audience in front of a crowd or small group. According to his remarks, the TV executives didn’t think that made for the type of TV most people want to see these days, and are equally as interested in the back story, as they are in the actual psychic readings. (which seems to be the case with most reality TV programming these days… at least the popular shows we all know)

So what does that mean overall?

I say, keep an open mind, but always know that what you are watching is edited. Not necessarily in a bad way…..but any sort of editing, if you are a psychic “snob” like me, changes something about how seriously I can take the information that comes through. But for entertainment purposes…the Long Island Medium is A LOT of fun, and having seen Theresa Caputo do all sorts of other interviews as well, I think she deserves the success, too!

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Panasonic Plasma TV – 58 Inch Models

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Panasonic is one of the leading producers of televisions on the market. One type that is only replicated by only one other manufacturer, Samsung, is the Panasonic 58 Inch Plasma TV. Only two manufacturers actually produce the 58 inch models. This article will take a peek at the top of the line newest models of Plasma Televisions, specifically Panasonic Plasma 58 inch models. I will also review an older model as well.

Panasonic VIERA S1 Series TC-P58S1 58-Inch 1080p Plasma HDTV

Highlights: Perfect for sports and movies, the Panasonic Viera S1 also comes with a game mode that enhances the picture when connected to a gaming system such as a PlayStation 3 or Xbox 360. Panasonic introduced a new technology called Neo PDP which allows for 1080 lines of resolution even during fast motion sequences. There is an SD Card slot for viewing photos right on the Plasma TV. 1080p Full HD video, 40,000:1 contrast ratio, 16:9 viewing and it weighs 112 pounds. It has a digital audio output, and also comes with Viera Link which allows you to easily connect your devices like video cameras and other peripherals directly to your Panasonic Plasma TV.

Panasonic TC P58V10 – 58″ plasma TV – widescreen – 1080p (FullHD)

Highlights: The Panasonic TC P58V10 is a 58 inch Panasonic model plasma television that comes with full hd 1080p video playback. One of the neatest features is that the plasma TV itself comes internet ready. So you can have access to internet media through a feature called Viera Cast. You can play video from services such as videos, photos, weather and stock information through the internet web interface that is built into the TV. Now enjoy services like YouTube, Amazon Video, and Picasa without having to access or log on to your home computer. 40,000:1 Native contrast ratio, this is a THX certified TV so it will reproduce cinematic images exactly as the film was originally produced. It will also display cinematic images at 24 frames per second, and has a filter to eliminate the flicker effect.

Panasonic Viera TH-58PZ800U 58-Inch 1080p Plasma HDTV

The Panasonic TH-58PZ800U Viera is one of the earlier models of Viera and has really become affordable in the last year. This particular model of Panasonic plasma tv has a high rating as it earned a CNET Editor’s Choice Award in October of 2008 for one of the best plasma tvs out on the market. Normally I would just focus on the newer models, but this plasma deserved mention. Great features at a great price. Originally this TV would have cost around $3,800, and only after a year on the market it is available for half that price, sometimes even lower. I found several new in the box on Amazon for around $1500.

Highlights: Native contrast ratio 30,000:1, and a Dynamic contrast ratio up to 1,000,000:1. Anti-reflective filter for greater viewing angle in different lighting. This plasma also has the built in SD card slot for viewing photos and more just like the newer models of Panasonic. HDMI 1.3, and 24p reduction of the flicker effect when playing cinematic features. This TV is also THX certified like the newer high end Panasonic, and also comes with Game Mode. You are really getting a lot for your money at this point, without sacrificing too much.

Accessory – Digital Media Player

As a side note, one of the most exciting groups of accessories to come out this year and a great addition to any home theater or Plasma TV are Digital Media Players. These devices allow you to hard wire, or stream wirelessly from your home computer to your high definition television. This gives you access to your entire media collection right in your living room or media room. As an example, there is a digital media player called the Patriot Media Player, that comes with wireless that lets you install an internal hard drive on it to digitally store your home DVD collection, giving you access anywhere you go. You can also stream services like YouTube and other online content.

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Digital Television – Innovative Medium of Communication

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One of the most advanced technologies is Digital Television. Alike computers, digital TV transforms videos and films into digital form before they get transmitted. The betterment in the technology of television resulted to the adoption of DTV. This type of television comes with lots of advantages.

All over the world people are using Digital televisions. The image quality is one of the features which bring popularity to this device. Length, width and height of pictures appear with perfect balance. One would not find the image problem called Ghosting. Actually, Ghosting is the problem which exist as blurred image, seems unclear to eye. Along with ghosting., users are not needed to worry about other technical problems which include weak sound, sound pitch fluctuations etc.,

This TV is perfect for watching movies. The quality sound and image will not allow one to move before the movie gets finished. The reason for good sound and image is such signals which work on low bandwidth. TV doesn’t feel the requirement of broadcast spectrum in low bandwidth. Coming of this communication tool has decreased the popularity level of Analog televisions. Few channels required some programming with the introduction of DTV.

There is one important difference between Analog and Digital Televisions. The former use magnetic waves for the process of transmitting audio and video signals. The later type employ data like computers does in order to offer superior quality of audio and videos. Another advantage of DTV is their wide screen. It is well known that resolution of TV plays a vital role to illustrate better picture quality. More the pixels more better would be the picture quality. In case of Analog televisions, one would find the resolution of 512 x 400 pixels. Simple computer appears with 640 x 480 resolution. But DTV provides minimum ten time better image quality as compared to Analog TV. Viewing TV would be pleasant experience with them.

Digital technology is very advanced in nature. With wide screen format, one can enjoy watching videos with DTV. The wide screen ratio of 16:9 contributes to offer fabulous picture formats, integrated powerful internal terminals and many other. With the same technology, an individual can watch several programs at the same time. On a single channel, it is quite easy to broadcast numerous high definition programs. Several brands are available in the market providing efficient DTV to users.

Digital TV appears with user friendly interface. It is not a problem to go through the channels listing. With it, one is not required to search the channels as per need and desire. Several TV manufacturers are present. But, it is quite obvious that looks, specs, feature, deal and offer vary from company to company. Users would be happy to know that they can take the help of online TV shops for complete knowledge and details of latest arrivals regarding DTV’s. Online shops are very effective as one can remain safe with one’s hard-earned money and precious time which can be spend on other important work. Doubtless, television viewing experience has been improved a lot with the advent of DTV’s. Hence, own latest Digital Television of any leading brand and enjoy leisure time at home a lot.

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Western Digital WD Media Center

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The Western Digital WD Media Center can play and store various types of movies, music and other media formats on its 1 terabyte media center. It lets you watch media on your TV or any computer in your home in high definition with the WD TV Live Hub media center in its hard drive.

You can even watch old movies or music in your collection, live streaming music and videos in full HD.

The interface is user friendly and easy to understand, even a child or someone who isn’t tech savvy can use it.

The Western Digital WD Media Center allows you to access various functions and websites online like Blockbuster, Facebook, Netflix, Pandora, and On Demand among others. The unit is very light and only weighs 1.2 pounds and measures 7.8 x 6.1 x 1.3 inches.

Pros

What users love about this unit is that it lets you download or view different media in various formats. The manual is also known to be very helpful. You can read the manual online too if you lose the printed version.

The firmware updates frequently and you get picture perfect movies either from your personal collection or online. It’s the best device to watch Netflix videos online.

Cons

The Western Digital WD Media Center is Wi-Fi ready but doesn’t come with the proper accessories to use it Wi-Fi. You would have to spend more money getting a USB Wi-Fi adapter to make it wireless. In the meantime, you would have to buy cables to connect it to your PC and position it right next to the computer or internet connection along with your TV.

Another common complaint is the unresponsive customer service. If you run into problems it might take days or weeks to get help from customer service. Other users also say that it is easier and faster to copy files on a separate USB than on the Western Digital WD Media Center.

People who have had an Apple TV say that the Apple is easier to set up and comes with a built in Wi-Fi. The remote control is also flimsy and sometimes unresponsive or slow to respond. The weird thing is the remote control doesn’t have a volume control.

Generally, most users like the Western Digital WD Media Center for its versatility and ability to play or store various media formats. It can also play regular DVDs and Blu-rays if you download them in advance. The device also remains silent throughout use unlike some media players that produce annoying sound. You can also connect your iPod to it and listen to music stored in your iPod.

The Western Digital WD Media Center is easy to use. Most people who complain about some quirks simply don’t know how to use it. Advice: read the manual it’s very simple to understand and quite useful.

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LED Display Becomes New Force in Media

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LED display becomes new force in media, big-screen LED has been LED the development of important components of the area, a large entertainment, sports events, the theme displays important part of the square, with application of new technology, new forms emerging outdoor advertising, outdoor advertising display media should be timely. In all advertising media, outdoor advertising is the most ancient forms of media. It and the birth of the trade at the same time and rooted in the city, and city people’s economic, cultural and social lives, it is the brand and products of the media, it’s also a beautiful urban prosperity developed. These features form the outdoor media unique and irreplaceable value.

The new outdoor media: LED large screen irreplaceable LED full colour display is the 1990s in the world quickly developed new information display media, it combines the modern high-tech, with energy-saving, environmental protection, colorful, can display dynamic picture and text, Visual range, and a series of advantages.

Outdoor LED screen advertising screen area, Visual effects, can fully attract the audience’s eye, is a media and high technology of a new medicine. Led display media also has a valid arrival rate of ads, and TV, newspapers and other media forms of comparison, the price is relatively low. These unique value makes the led display media logically became the new outdoor media. Such as the United States and Las CBD and Japan Tokyo Ginza’s vast swathe of LED screen not only advertising marketing features, is also a world-renowned symbol of the large enterprise identity – in a dominant position within the industry of the enterprise was able to broadcast advertising here, and here for broadcast advertising of enterprises have made people feel its brand position in the world.

And the traditional outdoor media, led display is not just simple outdoor media, it also combines TV and other media properties and advantages. And, led display is not just simple outdoor media and television media, it has greater creativity and more extensive and consumers of temporal and spatial interaction and communication, can be three-dimensional space to meet the individualized needs with the concept of communication in the digital age, is a unique form of screen.

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